Performance Marketing Specialist

Bengaluru, Karnataka, India | Full-time | Partially remote

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Join Signeasy, and contribute to a paperless world
Signeasy is a leading eSignature company that offers an easy-to-use, cross-platform and cloud-based eSignature and document transaction management solution for businesses. Over 160,000 customers in 55,000 companies worldwide use Signeasy to digitize and streamline business workflows. We have collectively nurtured an environment that challenges us to be creative while allowing us to work on products that have received multiple accolades on the global stage from the most prominent technology platforms, the likes of Apple, Google, and Microsoft. Signeasy's award-winning mobile apps are the highest-rated eSignature apps on Apple App Store and Google Play Store.
Signeasy is a Great Places To Work certified organization with Glassdoor ratings at 4.5* consistently.

Role overview:
A Performance Marketing Specialist will help plan and execute our SEM and Paid Social strategies. A Performance Marketing Specialist would be responsible for making regular adjustments to bids, campaigns, and targeting to optimize for ROI.  You will work closely with the marketing and sales teams to increase results.

Responsibilities:

  • Conduct periodical keyword research and search term analysis for new opportunities.
    Optimization of existing PPC campaigns to ensure good ROI.
  • Perform day to day account maintenance.
  • Set up Conversion tracking using tools such as tag manager, google analytics, hubspot, etc
  • Create Reports to track KPIs, and assess performance.
  • Running experiments on both Google Ads and Landing pages to achieve higher conversion rates.
  • Experience in managing B2B lead generation campaigns on Linkedin.
  • Run campaigns and experiments across multiple audiences and cohorts to derive the best results.
  • Manage multiple audience sets inside Linkedin and derive the winning audience sets or cohorts. 

Requirements:

  • 5-8+ years of experience in Paid Search managing annual budgets of $1M USD and above.
  • 2+ years of experience in Paid Social, predominantly in LinkedIn.
  • Experience in Campaign Optimization (Generating decisions, scaling up campaigns, manual and automated bidding etc).
  • Expert in Google Search, Display and LinkedIn campaigns.
  • Core understanding of conversions tracking and attribution modelling including pixel/tags creations, conversion setting, look back window, and custom variables.
  • Fair understanding of third party web tracking tools like, [Google Analytics, HubSpot, Mixpanel, Google Optimize]
  • Strong Excel  skills as well as data analysis & problem-solving abilities.
  • Detailed understanding of marketing concepts & brand communications.
  • Firm understanding of Remarketing campaigns, landing page designs and CRO.
  • Expertise in setting up multiple audience sets from different B2B  data sources and internal user cohorts.
  • Managed a minimum budget of $100,000 on demand generation / lead capture / brand awareness ads.

Why work with Signeasy:
Signeasy values Respect, Integrity, Growth, Honesty, and Trust. We are a slightly bigger company that likes to operate as a small, close-knit team. We are opinionated but collaborative. We disagree but commit to a mutual decision. We are modern but do not follow trends blindly. We are easy to work with, but we believe in having difficult conversations. We ask many questions but try to experiment and fail fast. We are deeply empathetic towards our customers, our colleagues, and ourselves. We are the EasyTribe, and we highly recommend you ask enough questions about our culture and see if there is a job-human connection that can make this a fascinating experience for both you and all of us at Signeasy.

Our people are our most significant assets. You will be working alongside some of the smartest, most humble people across the globe who come from diverse backgrounds and come with unparalleled experiences. We are a remote-first organization that believes in employee safety first, offering flexibility in timings and the ability to work from anywhere in the world.

You can also look forward to: Generous ill day leaves and an open door culture | Fully paid annual company offsites | Macbooks for all, including interns and temps | Home office set-up assistance | Medical insurance benefits for self and family | Sponsorship to career enrichment programs | 100% Paperless employee experience | Regular office treats and perks on the house

Hear what it is like to work for Signeasy: https://www.youtube.com/watch?v=oCY-rCTODbw
Meet Signeasy's leadership and core team: https://rb.gy/ftyfkw
Read our origin story: https://rb.gy/azsda0
Take a peek at Signeasy's culture: https://rb.gy/nvra6o/
Learn more about growth at Signeasy: https://signeasy.com/jobs/